Managing a hotel or restaurant is not an easy task. It involves considering a number of factors and mastering a few indicators. Among these indicators is the breakfast capture rate. Thus, through this article, you will discover the calculation method for this very important indicator.
Calculation method for the breakfast capture rate
It is commonly said that breakfast is the most important meal of the day. Aside from this fact, it is one of the meals that holds particular interest in restaurants or hotels. To measure the performance of the breakfast service offered, the capture rate is one of the best tools available.
You may also like : How to choose a light fixture?
To calculate the breakfast capture rate, you need to know the number of customers served breakfast and the total number of customers staying at your inn. Once you have this information, simply divide the number of customers who had breakfast by the number of customers checked into the hotel. The result obtained should be multiplied by 100.
The breakfast capture rate is expressed as a percentage. Statistics have revealed that this variable generally fluctuates between 70% and 80%. This variation mainly depends on the location of the hotel.
Recommended read : How to Get Rid of Your Furniture?
For establishments located in urban areas, the breakfast capture rate is often less than 80%. This observation is the same for budget hotels. Customers residing there are very attentive to their budget and the various pricing of products and services.
However, inns far from competing services, those offering packages with precise descriptions of the services the customer should benefit from, present a capture rate above 80%.
This observation holds true for establishments with “business class” customers, for whom the pricing of services, particularly breakfast, is not an issue. Moreover, there are other factors that can temporarily influence the breakfast capture rate.
Factors influencing the capture rate
As mentioned above, the capture rate is not a linear variable. It varies not only according to the type of hotel establishment but also based on many other factors.
Comments on booking platforms
This is the first variable that can affect the breakfast capture rate. The ratings left in the “Booking” and “Tripadvisor Reviews” sections have the ability to influence the company’s image. They can therefore encourage or dissuade potential customers from coming to have their breakfast there.
The link between the price of breakfast and the price of the room
This element plays an important role in obtaining the breakfast capture rate. The price of this meal represents about 10% to 15% of the room price. This means that the ratio between the two prices is around 9% to 20%.
If the ratio between the pricing goes out of the normal context, the risk of having a capture rate that is too high is significant. For this reason, it is recommended to conduct statistical monitoring of this variable, by day, by customer category, and by distribution channel.